Digital Marketing Specialist

Turkish Radio Television Corporation / İstanbul
Publish Date: 1/16/2023

We are looking for a colleague to work for our Strategy team in the International Digital News Department as a Digital Marketing Specialist in İstanbul. 



Job Description


  • Responsible for digital marketing strategy and planning,

  • Plan budgeting and manage budget,

  • Optimise cost and performance,

  • Work on continuous improvement on conversion, engagement, consumption metrics & KPIs,

  • Conduct A/B and multivariate testing,

  • Adopt new tools, features or techniques,

  • Work on capacity building and knowledge leadership on platform features,

  • Execute campaign and management,

  • Liaise with platform representatives and voicing organisation needs,

  • Conduct continuous in-house analysis and reporting on allocated products/channels/platforms,

  • Collaborate with internal stakeholders,

  • Perform competitor analysis,


Experience


  • University degree,

  • Minimum 3+ years in digital media or related field,

  • Experience in promoting and growing audiences across text, video and audio,

  • Quantitative experience on analytics platforms for digital media,

  • Technical knowledge of at least two ad platforms and technologies (Google, Meta, TikTok, Twitter - including all sub products e.g. YouTube and Instagram),

  • Competency in analysis and report writing,

  • Fluency in English,

  • Working knowledge and or experience of news and media workflows is preferred,

  • Working knowledge of either Albanian, Bosanski, French, German, Hausa, Macedonian,Russian, Swahilii is an asset.


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Application deadline: 2/16/2023 00:00
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