We are looking for a colleague to work for our Strategy team in the International Digital News Department as a Digital Marketing Specialist in İstanbul. 

Job Description

• Responsible for digital marketing strategy and planning,

• Plan budgeting and manage budget,

• Optimise cost and performance,

• Work on continuous improvement on conversion, engagement, consumption metrics & KPIs,

• Conduct A/B and multivariate testing,

• Adopt new tools, features or techniques,

• Work on capacity building and knowledge leadership on platform features,

• Execute campaign and management,

• Liaise with platform representatives and voicing organisation needs,

• Conduct continuous in-house analysis and reporting on allocated products/channels/platforms,

• Collaborate with internal stakeholders,

• Perform competitor analysis,

Experience

• University degree,

• Minimum 3+ years in digital media or related field,

• Experience in promoting and growing audiences across text, video and audio,

• Quantitative experience on analytics platforms for digital media,

• Technical knowledge of at least two ad platforms and technologies (Google, Meta, TikTok, Twitter - including all sub products e.g. YouTube and Instagram),

• Competency in analysis and report writing,

• Fluency in English,

• Working knowledge and or experience of news and media workflows is preferred,

• Working knowledge of either Albanian, Bosanski, French, German, Hausa, Macedonian,Russian, Swahilii is an asset.