Visual Brand Officer – English

Türkiye Radyo Televizyon Kurumu / İstanbul / Turkey
Publish Date: 12.04.2021

TRT (Global Entertainment) is looking for a Visual Brand Officer with 4+ years of experience to handle Visual Branding for its upcoming International expansion project. The successful candidate will help us launch and grow our global presence through their experience in telling a consistent Brand story with visual content that will ignite and drive consumer passion for what our brand offers.

The Marketing &Branding team at TRT International is responsible for both establishing and maintaining visual brand integrity across all markets and platforms. The team creates awareness of TRT production and its attributes through visual storytelling across a wide-range of digital platforms as well as traditional earned media platforms such as newspapers, magazines, TV, and radio programmes.


KEY RESPONSIBILITIES


  • Develop and implement brand concepts, identities and visual languages for digital properties for various markets where English is the primary language.

  • Assist in developing and implementing visual branding strategies for various markets with different cultures.

  • Track progress and efficiency of visual branding and optimize as needed.

  • Ensure the integrity of the brand across different platforms.

  • Create guidelines and maintain brand consistency and increase brand awareness.

  • Ensure that the designs are user-centered and communicate to their designated audience in a consistent storytelling fashion.

  • Understand the competitive environment from platform and content perspective (TV, SVOD& Theatrical), applying insights to gain competitive advantage.

  • Conduct general market research to keep abreast of trends and competitors visual approaches.

  • Promote continual creative improvement and actively contribute to a culture of innovation, excellence and accountability.

  • Create experience-oriented design solutions that fulfill strategic business objectives.

  • Maintain consistency in creative quality and delivery.


KEY SKILLS, EXPERIENCE AND EDUCATION


  • Bachelor’s degree in graphic design, marketing or a related discipline. 

  • Have at least 4 years of experience in Branding (in-house or agency) -- preferably with experience in the media, technology, or agency sector.

  • Experience in corporate branding, online, social media and promotional design.

  • Being creative in turning ideas into reality, and tailor the idea to impact the right audience with the right message.

  • Experience in the creative development process in a client-services environment.

  • Competency in Adobe Creative Suite especially Photoshop and Illustrator and preferably After Effects and Premiere.

  • Experience in Digital. Understanding of digital marketing and has demonstrated experience launching and managing unique brands, from ideation to execution.

  • Comprehensive awareness and interest in new digital visual trends, social media industry as well as new platforms and technologies for the digital channel and related mediums.

  • Passion for TV and film as well as knowledge of subscription services and the broader media landscape.

  • Have excellent judgment as well as very strong writing and communication skills.

  • Strong team player and ability to develop projects as well as creative solutions to provide timely visual outputs to keep work on schedule.

  • Strong ability to prioritize projects based on short and long-term needs.

  • Comfortable to develop creative and fast paced asset production.

  • Highly empathetic to your audiences and ensure creative ideas are grounded in insights.

  • Bea self-starter who comes up with new approaches.

  • Excellent analytical, verbal, and written skills. Results oriented, self-motivated.


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